Quiz

Identify the right persuasion tactic and you’ll have the knowledge to con Catsby, the “Big Fish” in Con ’Em If You Can—and to spot and avoid investment fraud in the real world.

1.

Because you’re such a good friend, I’m going to give a break on commission for this red hot deal. Come by for lunch (on me) and I can walk you through the details.”

Phantom Riches Source Credibility Scarcity Social Consensus Reciprocity
2.

Trust me, you’ll want to get in on this or you’re going to miss out on this exclusive opportunity. The investment is going fast and you need to move on this right away to get that solid return.”

Phantom Riches Source Credibility Scarcity Social Consensus Reciprocity
3.

This investment is risk-free. You honestly can’t go wrong with it. The returns are guaranteed. You’d be crazy to pass this one up!”

Phantom Riches Source Credibility Scarcity Social Consensus Reciprocity
4.

As a specialist in senior living issues and an executive at this firm, I would never recommend something that doesn’t produce.”

Phantom Riches Source Credibility Scarcity Social Consensus Reciprocity
5.

Do you know Barbie and Ken from the club? They’ve invested in it, too. I’m telling you, everyone is getting in on this deal.”

Phantom Riches Source Credibility Scarcity Social Consensus Reciprocity